Seamless cheek color
Soar
£22
£22
£22
£22
£22
£22
£22
£22
£22
£22
£22
£22
£22
£22
£22
Soar
Free shipping on orders over £30
Sheer matte, fragrance-free lipstick
Just-blotted lipstick, without the blot!
A fragrance-free, buildable, sheer-matte lipstick with a perfectly diffused flush of color. Inspired by the makeup artist trick of blotting lipstick after application, one swipe glides on smooth and even (no mirror needed!) for a buildable, soft-edged, just-kissed look. Give your natural lips a little something extra, with shades Malt, Fuzz, Cake, and Leo, or go for vivid Punch, Zip, Jam and Crush to really grab the attention.
0.1 oz / 3 g
Dermatologist-tested
This really is it. My favorite lipstick for daytime ever. I love a bold lip at night, but have had a hard time finding a lipstick that feels natural enough for daily wear: enter Gen G. This lipstick is amazing, looks so natural and just really pulls my whole look together…. I gave this lipstick to a bunch of people for the holidays and they all loved it too. It’s the best!!
This really is it. My favorite lipstick for daytime ever. I love a bold lip at night, but have had a hard time finding a lipstick that feels natural enough for daily wear: enter Gen G. This lipstick is amazing, looks so natural and just really pulls my whole look together…. I gave this lipstick to a bunch of people for the holidays and they all loved it too. It’s the best!!
A surge of Blue Agave Extract, Vitamin E, and Wax-Bound Sodium Hyaluronate create a silky-smooth feel with every swipe.
Generation G in every shade.
Daniela wears Generation G in Malt.
Swipe on 9 shades of Generation G.
Seamless cheek color
Soar
£22
£22
£22
£22
£22
£22
£22
£22
£22
£22
£22
£22
£22
£22
£22
Soar
Seamless cheek color
Drift
£22
£22
£22
£22
£22
£22
£22
£22
£22
£22
£22
£22
£22
£22
£22
Drift
Grooming pomade
Black
£22
£22
£22
£22
£22
£22
£22
Black
Nourishing shine and color
Pony
£22
£22
£22
£22
£22
£22
£22
£22
£22
£22
£22
Pony
Universal salve
NEW Cookie Butter
£16
£16
£16
£16
£16
£16
£16
£16
£16
£16
£16
NEW Cookie Butter
Espresso + Biscotti
Sale price
£20
Regular price
£27
Pomade pencil
Black
£24
£24
£24
£24
£24
£24
£24
£24
£24
Black
Enhancing pencil
Hold
£18
£18
£18
£18
£18
£18
£18
£18
Hold
light-to-medium coverage + natural finish
Very Deep 4
£34
£34
£34
£34
£34
£34
£34
£34
£34
£34
£34
£34
£34
£34
£34
£34
£34
£34
£34
£34
£34
£34
£34
£34
£34
£34
£34
£34
£34
£34
£34
£34
Very Deep 4
medium coverage + dewy finish
Very Deep 4
£22
£22
£22
£22
£22
£22
£22
£22
£22
£22
£22
£22
£22
£22
£22
£22
£22
£22
£22
£22
£22
£22
£22
£22
£22
£22
£22
£22
£22
£22
£22
£22
Very Deep 4
Sheer skin enhancer
G1
£28
£28
£28
£28
£28
£28
£28
£28
£28
£28
£28
£28
G1
Film form mascara
Black
£20
£20
Black
Glassy plush shine
NEW Pink
£18
£18
£18
£18
£18
£18
NEW Pink
Oil serum hybrid
£30
blend + diffuse
£28
German-Engineered Blade
£9
Soft touch lip crème
Curve
£24
£24
£24
£24
£24
£24
£24
£24
£24
Curve
Microfine detailing pen
Brown
£18
£18
£18
Brown