Generation G

Sheer matte, fragrance-free lipstick

Coming soon

Cake

Sold out Cake is a subtle peach.

Limited to 20 per customer

Just-blotted lipstick, without the blot!

A fragrance-free, buildable, sheer-matte lipstick with a perfectly diffused flush of color. Inspired by the makeup artist trick of blotting lipstick after application, one swipe glides on smooth and even (no mirror needed!) for a buildable, soft-edged, just-kissed look. Give your natural lips a little something extra, with shades Malt, Fuzz, Cake, and Leo, or go for vivid Punch, Zip, Jam and Crush to really grab the attention.

0.1 oz / 3 g

  • Easy
  • Buildable
  • Enhancing
  • Cruelty-free
  • Vegan
  • Fragrance-free

Dermatologist-tested

This really is it. My favorite lipstick for daytime ever. I love a bold lip at night, but have had a hard time finding a lipstick that feels natural enough for daily wear: enter Gen G. This lipstick is amazing, looks so natural and just really pulls my whole look together…. I gave this lipstick to a bunch of people for the holidays and they all loved it too. It’s the best!!

This really is it. My favorite lipstick for daytime ever. I love a bold lip at night, but have had a hard time finding a lipstick that feels natural enough for daily wear: enter Gen G. This lipstick is amazing, looks so natural and just really pulls my whole look together…. I gave this lipstick to a bunch of people for the holidays and they all loved it too. It’s the best!!

A surge of Blue Agave Extract, Vitamin E, and Wax-Bound Sodium Hyaluronate create a silky-smooth feel with every swipe.

A combination of sunflower seed wax and sodium hyaluronate that creates a smooth, cushiony texture and feel on lips and protects against bullet breakage.
Provides skin conditioning and antioxidant properties for nourishing, comfortable wear. 
An essential vitamin that immediately helps soothe and care for dry skin while helping improve skin’s resilience to moisture loss and urban pollutants.
Provides the unique mattifying-but-not-drying effect while lips remain feeling smooth and conditioned.
  1. For a subtle flush of color, swipe onto bare lips.
  2. For bolder color payoff, keep swiping the buildable formula for customizable coverage. It’s basically like having three lip color options in one!

GET THE LOOK

Generation G in every shade.

Daniela wears Generation G in Malt.

Swipe on 9 shades of Generation G.

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