Generation G

Sheer matte lipstick

Coming soon

Out of stock Zip

Out of stock Zip is a poppy red.

Limited to 20 per customer

Just-blotted lipstick, without the blot!

A buildable, sheer-matte lipstick with a perfectly diffused flush of color. Inspired by the makeup artist trick of blotting lipstick after application, one swipe glides on smooth and even (no mirror needed!) for a buildable, soft-edged, just-kissed look. Give your natural lips a little something extra, with shades Malt, Fuzz, Cake, and Leo, or go for vivid Punch, Zip, Jam and Crush to really grab the attention.

0.1 oz / 3 g

  • Easy
  • Buildable
  • Enhancing
  • Cruelty free
  • Vegan

Dermatologist-tested

Save With Sets

    This really is it. My favorite lipstick for daytime ever. I love a bold lip at night, but have had a hard time finding a lipstick that feels natural enough for daily wear: enter Gen G. This lipstick is amazing, looks so natural and just really pulls my whole look together…. I gave this lipstick to a bunch of people for the holidays and they all loved it too. It’s the best!!

    This really is it. My favorite lipstick for daytime ever. I love a bold lip at night, but have had a hard time finding a lipstick that feels natural enough for daily wear: enter Gen G. This lipstick is amazing, looks so natural and just really pulls my whole look together…. I gave this lipstick to a bunch of people for the holidays and they all loved it too. It’s the best!!

    KEY INGREDIENTS

    A surge of Blue Agave, Safflower Oil and Sunflower Beeswax create a silky-smooth feel with every swipe.

    A combination of sunflower and synthetic beeswax that creates a smooth, cushiony texture and feel on lips and protects against bullet breakage.
    Provides skin conditioning and antioxidant properties for nourishing, comfortable wear.
    High in linoleic acid, it creates a barrier to prevent moisture loss in lips.
    Subtle and fresh.
    HOW TO USE
    1. For a subtle flush of color, swipe onto bare lips.
    2. For bolder color payoff, keep swiping the buildable formula for customizable coverage. It’s basically like having three lip color options in one!

    GET THE LOOK

    Rajni and Juliette swipe on Punch.

    Daniela wears Generation G in Malt.

    Generation G has a smooth, creamy texture that glides on easy and evenly—no mirror needed!

    YOU MAY ALSO LIKE

    Shop all makeup
    • very deep 4 foundation
      Nanny in Stretch Fluid Foundation, VD4.
      Coming soon

      Stretch Fluid Foundation

      £34

      £34

      £34

      £34

      £34

      £34

      £34

      £34

      £34

      £34

      £34

      £34

      £34

      £34

      £34

      £34

      £34

      £34

      £34

      £34

      £34

      £34

      £34

      £34

      £34

      £34

      £34

      £34

      £34

      £34

      £34

      £34

      light-to-medium coverage + natural finish

      Very Deep 4

      Very Deep 4

      See details
    • very deep 4 concealer
      Nikki in Stretch Balm Concealer, VD4.
      Coming soon

      Stretch Balm Concealer

      £22

      £22

      £22

      £22

      £22

      £22

      £22

      £22

      £22

      £22

      £22

      £22

      £22

      £22

      £22

      £22

      £22

      £22

      £22

      £22

      £22

      £22

      £22

      £22

      £22

      £22

      £22

      £22

      £22

      £22

      £22

      £22

      medium coverage + dewy finish

      Very Deep 4

      Very Deep 4

      See details
    • ultralip in cachet
      Jael wears Ultralip in Pony.
      Coming soon

      Ultralip

      £18

      £18

      £18

      £18

      £18

      £18

      £18

      £18

      £18

      £18

      £18

      Nourishing shine and color

      NEW Pony

      NEW Pony

      See details
    • boy brow black
      Nasra wears Boy Brow in Dark Brown.
      Coming soon

      Boy Brow

      £18

      £18

      £18

      £18

      £18

      £18

      £18

      Grooming pomade

      NEW Dark Brown

      NEW Dark Brown

      See details
    • Cloud Paint in Beam.
      Ibti wears Cloud Paint in Soar.
      Coming soon

      Cloud Paint

      £20

      £20

      £20

      £20

      £20

      £20

      £20

      £20

      £20

      £20

      seamless cheek color

      NEW Soar

      NEW Soar

      See details
    • G Suit in Curve.
      Mercedes wears G Suit in Curve.
      Coming soon

      G Suit

      £22

      £22

      £22

      £22

      £22

      £22

      £22

      £22

      £22

      Soft touch lip crème

      Curve

      Curve

      See details
    • rococo no.1. pencil
      rococo no.1. pencil
      Coming soon

      No. 1 Pencil

      £16

      £16

      £16

      £16

      £16

      £16

      £16

      £16

      £16

      £16

      Perfect glide eyeliner

      Rococo

      Rococo

      See details
    • Balm Dotcom in Wild Fig.
      model applies balm dotcom in wild fig
      Coming soon

      Balm Dotcom

      £14

      £14

      £14

      £14

      £14

      £14

      £14

      £14

      £14

      Universal salve

      NEW Wild Fig

      NEW Wild Fig

      See details
    • product packaging of monochromes in clay against white background
      model wears monochromes in clay
      Coming soon

      Monochromes

      £22

      £22

      £22

      £22

      £22

      £22

      £22

      £22

      £22

      £22

      Essential eyeshadow trio

      Clay

      Clay

      See details
    • Skywash in Pool
      Model wears Skywash in Pool
      Coming soon

      Skywash

      £18

      £18

      £18

      £18

      £18

      £18

      £18

      Sheer matte lid tint

      Pool

      Out of stock Pool

      See details
    • Lidstar in Herb against white background
      Model applies Lidstar in Herb with finger.
      Coming soon

      Lidstar

      £18

      £18

      £18

      £18

      £18

      £18

      £18

      £18

      Glistening eye glow

      Herb

      Herb

      See details
    • G1-G3 wowder
      Model wears Wowder in G5-G7.
      Coming soon

      Wowder

      £22

      £22

      £22

      £22

      £22

      Weightless finishing powder

      G5-G7

      G5-G7

      See details