Generation G

Sheer matte lipstick

Cake

Out of stock Cake is a subtle peach.

Limited to 20 per customer

Just-blotted lipstick, without the blot!

A buildable, sheer-matte lipstick with a perfectly diffused flush of color. Inspired by the makeup artist trick of blotting lipstick after application, one swipe glides on smooth and even (no mirror needed!) for a buildable, soft-edged, just-kissed look. Give your natural lips a little something extra, with shades Malt, Fuzz, Cake, and Leo, or go for vivid Punch, Zip, Jam and Crush to really grab the attention.

0.1 oz / 3 g

  • Easy
  • Buildable
  • Enhancing
  • Cruelty free
  • Vegan

Dermatologist-tested

Save With Sets

    This really is it. My favorite lipstick for daytime ever. I love a bold lip at night, but have had a hard time finding a lipstick that feels natural enough for daily wear: enter Gen G. This lipstick is amazing, looks so natural and just really pulls my whole look together…. I gave this lipstick to a bunch of people for the holidays and they all loved it too. It’s the best!!

    This really is it. My favorite lipstick for daytime ever. I love a bold lip at night, but have had a hard time finding a lipstick that feels natural enough for daily wear: enter Gen G. This lipstick is amazing, looks so natural and just really pulls my whole look together…. I gave this lipstick to a bunch of people for the holidays and they all loved it too. It’s the best!!

    KEY INGREDIENTS

    A surge of Blue Agave, Safflower Oil and Sunflower Beeswax create a silky-smooth feel with every swipe.

    A combination of sunflower and synthetic beeswax that creates a smooth, cushiony texture and feel on lips and protects against bullet breakage.
    Provides skin conditioning and antioxidant properties for nourishing, comfortable wear.
    High in linoleic acid, it creates a barrier to prevent moisture loss in lips.
    Subtle and fresh.
    HOW TO USE
    1. For a subtle flush of color, swipe onto bare lips.
    2. For bolder color payoff, keep swiping the buildable formula for customizable coverage. It’s basically like having three lip color options in one!

    GET THE LOOK

    Rajni and Juliette swipe on Punch.

    Daniela wears Generation G in Malt.

    Generation G has a smooth, creamy texture that glides on easy and evenly—no mirror needed!

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